Empower Your B2B Sales Teams to Drive Revenue Growth
Customized Sales Coaching and Strategic Sales Advisory Services for SDRs, Account Executives, Sales Leaders and C-Level Executives
Strategic B2B Sales Advisory And Coaching
For nearly 20 years, I’ve held numerous individual contributor and leadership positions in B2B sales.
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In 2017, I launched a fractional business development firm, VAL 3 Solutions, to help SMBs do the following:
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Create or refine their value proposition, create segmentation strategies per ICP, formalize their GTM approach, fill sales leadership gaps and more.​
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Promote their product, service or solution to either market directly to target customers or through strategic channels to a build healthy sales pipeline.​
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Capture value through sales funnel management, sales conversion, post-sale CRM, recurring revenue generation and realizing customer LTV.
To date, I’ve helped over 100 SMBs accelerate B2B revenue growth serving as a fractional sales executive primarily in sales development, as well as sales conversion and sales leadership roles.
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For sales teams or executives that need coaching or strategic advisory, here's how I can help.
B2B Sales Coaching Services
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Audience: Typically SDRs, BDRs and Account Executives.
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Focus: Developing individual or team hard and soft sales skills.
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Scope: Address short-term, tactical challenges to help improve salesperson performance.
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Approach: Interactive and regular sessions to guide reps on specific areas where they need improvement.
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Outcome: Personal and professional growth through improved sales performance, higher confidence, and better use of sales tools.
B2B Sales Strategic Advisory Services
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Audience: Sales Directors, VPs and CxOs.
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Focus: Developing or refining broader sales strategies that impact organizational goals.
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Scope: Sales strategy alignment with business goals, optimizing pipeline management, developing go-to-market approaches based on prospect LTV potential and market size.
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Approach: Short and/or long-term sales strategy creation, compensation plan structure, sales playbook, KPI creation, sales management and sales enablement.
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Outcome: Help teams drive sustainable revenue growth with new and existing customers and improve overall team performance.
Service Offerings
SALES DEVELOPMENT SUPPORT
Outreach Strategy Ideation, Formulation, Execution and Iteration
Strategic advisory on ICP segmentation, list building, value proposition creation or refinement, outbound approach and cadence advisory. Includes messaging advisory and prospect management at the top of the sales funnel.
1:1 and SDR Group Coaching
Personalized coaching to help SDRs exceed general growth objectives or meet specific goals. Available for individuals or groups.
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Monthly retainer engagement model
ACCOUNT EXECUTIVE SUPPORT
Strategic Advisory on Sales Funnel Management
Guidance from pre-meeting prep with new prospects to comprehensive funnel management per prospect. Includes account mapping, buying center analysis and proposal advisory.
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Closing and LTV Realization
Advisory and collaboration on closing strategies for new accounts and how to realize lifetime value (LTV) for closed accounts.
1:1 and Group AE Coaching
Coaching and/or Strategic Advisory for general performance enhancement or specific growth needs. Available for individual AEs or group sessions.
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Monthly retainer engagement model
SALES DIRECTOR & VP SUPPORT
Strategic Advisory on Sales Planning and Forecasting
Comprehensive advisory on sales strategy, goal setting, forecasting, and sales team pipeline management.
Sales Processes and Resource Allocation
Support for optimizing sales processes and aligning team resources effectively.
Compensation and KPI Structuring
Aligning compensation plans and KPIs to drive peak team performance.
Sales Tool Selection
Analysis and guidance on selecting the right tools for specific sales needs.
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Monthly retainer engagement model
C-LEVEL ADVISORY
Custom Strategic Support
Advisory services tailored to C-Level needs and goals. Includes executive-level sales insights such as Sales Pipeline Health, CAC Per Segment, Sales Cycle Length, LTV Strategy, Conversion Rate, Competitor Specific Playbooks and more.
Monthly retainer engagement model
Retainer Engagement Methods
Structured
Defined Scope and Objectives
A clearly defined project scope for a set period of time.
Unstructured
As Needed Advisory
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Address sales issues as they arise, offering flexible, responsive guidance.
Combined
Hybrid Approach
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Combine structured projects with ongoing support to address evolving challenges.
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Understand the issue or goal
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Identify key timelines and deadlines
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Map key player roles and responsibilities
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Analyze preceding context that shaped the current situation
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Strategic advisory or coaching to achieve the desired outcome
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Continuous engagement to adapt and optimize strategies as needed until objectives are achieved
Engagement Process
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I guarantee that I’ll do what I say I will do and will be reliable in small and big things.
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I guarantee that I’ll show you respect by consistently being on-time and communicating quickly during working hours.
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I guarantee that I’ll help you face momentary setbacks with creativity and determination to achieve the desired outcome.
Guarantee
Ready to Transform Your B2B Sales Performance?
